Alcoholic beverage sales in the US increased 55% year-on-year during the week to March 21 as shoppers stocked up ahead of a long coronavirus lockdown.

Sales of beer, wine and spirits grew by a remarkable 67% in the UK off-trade during the week to March 21.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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